Customer's average spend per purchase£

Average number of purchases per year 

Average % profit on each purchase%

No. of years customer is likely to remain a customer 

Estimated number of referrals per year from this customer 

Average spend per purchase of referred customers£

Average number of purchases per year of referred customers 

Average % profit on each purchase of referred customers%

No. of years referred customers are likely to remain customers 

LIFETIME VALUE OF THE CUSTOMER£

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